engleski

Communicating Local and Collective Identity: Sustainable Development as Creative Collaborative Practice

Paper activates discourse on visual communication and graphic design along the thesis on individual and collective identities as inevitable elements of creation and consumption of information in contemporary societies. Throughout the discussion the identity issues are considered as means to recognize individual and collective particularities, as cognitive and manipulative mechanisms to sustainable development. Paper calls for a new type of educational and creative collaborative practice as a tool for sustainable development of identity of local communities as well as identities of individuals.

identity; creativity; local community; design; collaborative practice

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