engleski

Supply chain management as a factor of competititve advantage of strategic alliances

Contemporary economic trends are moving in the direction of reindustrialization based on high technology and the integration of the global economy. Firms function in an environment characterized by the globalization of business, growing competition, accelerated technological development and increasingly diverse demand of the ever more informed and demanding consumers. Small and mid-size enterprises, a characteristic of all small countries in transition (including Croatia and B&H), do not have capacity for the competitive contest through their own development of high added-value products for the consumers in the globalized market. Creation of strategic alliances is a path to the development of competitive small and mid-size Croatian and B&H firms as participants in the production of „common“ products that enable them a target-integrated development of specialization (flexibility) and utilization of the effects of the volume economy (adaptibility) in the global market. Supply chain management, as a model of the integrated processing management of the participants' added- value creation flows, from the raw material sources, through the transformational processes of the strategic alliance's specialized participants, to the final consumer, is a problem solving area for the development of competitiveness of the Croatian and B&H economies in the European Union's integrated market, and respectively the globalized world market.

globalization; integration; competitiveness; strategic alliances; supply chain management

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