engleski

Regionalisation, Heredity and Sense of Place

Uneven regional development is a problem for the economic development of many nations. A major consequence of this is human movement that breaks place attachment and leads to a destructive loss of heredity, identity, and even social conflict. We attempt to develop strategic actions from a uniquely marketing perspective. Essentially, our major prescriptions to deal with the problems of regionalism for the various parties (government, business and state enterprises) involve implementation of a proactive, localized marketing approach. Given that, some of the more specific direct actions that should be taken are suggested.

regionalisation, uneven development, identity, heredity, sense of place, marketing perspective

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