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Influence of children on marketing of tourism destination attributes (CROSBI ID 594169)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bošković, Desimir ; Težak Damijanić, Ana ; Saftić, Darko Influence of children on marketing of tourism destination attributes // Knowledge and business challenge of globalisation in 2012 / Merkač Skok, Marjana ; Cingula, Marjan (ur.). Celje: Faculty of Commercial and Business Sciences Celje, 2012. str. 35-42

Podaci o odgovornosti

Bošković, Desimir ; Težak Damijanić, Ana ; Saftić, Darko

engleski

Influence of children on marketing of tourism destination attributes

Children play important role in the decision making process, so they are also important factor in marketing certain attributes of tourism destination. The main aim of this paper is to determine the differences between groups of tourists, those who were accompanied by children and those that were not, from the aspect of importance they place on various tourism destination attributes. Data was collected from July, through September 2010 as a part of a research on tourists’ attitudes related to importance of environmental preservation on a sample of tourists staying in seven seaside tourist resorts in the Istria County. Differences were determined using t-test. Significant differences between the groups were found from the aspect of protected areas, entertainment, cultural events, exhibitions and museums, transport accessibility, sports and recreation, excursions and climate. The results suggest that children are important factor in marketing tourism destination attributes.

tourism destination attributes marketing; decision making process; influence of children; Istria County

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Podaci o prilogu

35-42.

2012.

objavljeno

Podaci o matičnoj publikaciji

Knowledge and business challenge of globalisation in 2012

Merkač Skok, Marjana ; Cingula, Marjan

Celje: Faculty of Commercial and Business Sciences Celje

978-961-6825-67-2

Podaci o skupu

4th International Scientific Conference Knowledge and business challenge of globalisation in 2012

predavanje

15.11.2012-16.11.2012

Celje, Slovenija

Povezanost rada

Ekonomija