Influence of children on marketing of tourism destination attributes (CROSBI ID 594169)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bošković, Desimir ; Težak Damijanić, Ana ; Saftić, Darko
engleski
Influence of children on marketing of tourism destination attributes
Children play important role in the decision making process, so they are also important factor in marketing certain attributes of tourism destination. The main aim of this paper is to determine the differences between groups of tourists, those who were accompanied by children and those that were not, from the aspect of importance they place on various tourism destination attributes. Data was collected from July, through September 2010 as a part of a research on tourists’ attitudes related to importance of environmental preservation on a sample of tourists staying in seven seaside tourist resorts in the Istria County. Differences were determined using t-test. Significant differences between the groups were found from the aspect of protected areas, entertainment, cultural events, exhibitions and museums, transport accessibility, sports and recreation, excursions and climate. The results suggest that children are important factor in marketing tourism destination attributes.
tourism destination attributes marketing; decision making process; influence of children; Istria County
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Podaci o prilogu
35-42.
2012.
objavljeno
Podaci o matičnoj publikaciji
Knowledge and business challenge of globalisation in 2012
Merkač Skok, Marjana ; Cingula, Marjan
Celje: Faculty of Commercial and Business Sciences Celje
978-961-6825-67-2
Podaci o skupu
4th International Scientific Conference Knowledge and business challenge of globalisation in 2012
predavanje
15.11.2012-16.11.2012
Celje, Slovenija