engleski

Strategic Quality Management in a Tourist Company

Business and market globalization has a great influence on redirection and reversal of trends within the process of strategic quality managament in tourist companies. If quality is defined as a "set of benefits" of products or servieces, enabling them to satisfy buyer's needs (where specific and dynamic character of category -"need" is regulary applied to quality), it is necessary to stress the importance of specification and coordination of producers and techniques related to every task, representing a prerequisite for a simplier implementation of a policy which complements the company's mission and enhances the realization of long-term quality goals. The presence of quality in every segment and time period of managing process represents a guarantee for a long-term succes of a company, including tourist company. This paper confirms all the above stated, which is represented best by the already known statement that "competitiveness" of quality dimension within the business process must be present as a relevant market means, but also must be incorporated into the long-term goal.

SQM; Information; Tourism; Monitoring; Quality Control

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