engleski

The Role of Text Genres Offer and Authorisation/Approval in Management Communication

The paper presents and analyses text genres offer and authorisation/approval as unilateral text types that are mostly used for communication purposes in tourism and hospitality management. Unilateral commisives, their function and definiton are discussed and text genres offer and authorisation/approval are analysed according to the methodology of text linguistics. Text genres are crucial for gaining success in corporate communication. Depending from the type of corporate ideology and philosophy, text genres offer and authorisation/approval show characteristics on the micro and macro structural level in communication, they show specific vocabulary, grammatical structures and syntax. Communicative function and implementation of texts is discussed.

Management in tourism and hospitality ; specific communication models of tourism and hospitality management ; text genres ; text types ; unilateral commisives

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