Revitalizing Marketing Activities of Market Leaders in Post-War Transition Economies: The Case of Gavrilovic Company (CROSBI ID 478809)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Shultz, C. J. ; Renko, N. ; Pavičić, J. ; Bratko, S. ; Pecotich, A.
engleski
Revitalizing Marketing Activities of Market Leaders in Post-War Transition Economies: The Case of Gavrilovic Company
The authors examine the historical developments of a large food marketing corporation in a transition economy, Croatia. Specifically, a working iteration of a case study examining Gavrilovic Company, a mead processing operation is used to describe the struggles and successes of a large firm confronted with multiple challenges. In the last decade alone, these challenges have included political upheaval, war devastation and the current struggle to thirve in a marketing environment in the throes of socioeconomic transition. The case brings to attention the long-standing emphasis on marketing orientation, even duging the half-century period of socialism, and the need to evolve if management expects to succeed in the changing marketing landscape.
Transition economy; Croatia; Food marketing; Meat Processing
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Podaci o prilogu
9-16-x.
2000.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 7th ISMD Conference
Sorensen, Olaf
Accra: School of Administration Accra
Podaci o skupu
7th ISMD Conference, Accra, Ghana
predavanje
05.01.2000-07.01.2000
Accra, Gana