BUSINESS INTELLIGENCE AS A MEANS OF INCREASING INFORMATION AND KNOWLEDGE VALUE (CROSBI ID 47320)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Stipanović, Christian ; Pavia, Nadia
engleski
BUSINESS INTELLIGENCE AS A MEANS OF INCREASING INFORMATION AND KNOWLEDGE VALUE
Business intelligence is becoming the primary strategic orientation of a company in facing its competitors (business intelligence in the strict sense) and in its orientation towards other environmental factors – customers, suppliers (business intelligence in the broader sense). The essence of the model is to transform the vast data into key information and knowledge that must be available at any time, thus allowing the management to make a business decision and create a development design with greater success rate. In other words, the essence of the model is to collect, distribute and analyse data and information in real time. In turbulent and dynamic 20th century market conditions, the post-informational revolution era (the amount of information and knowledge is doubling every year) and a knowledge society, a hospitality management company must attain its objectives by managing information and applying knowledge. The objective is to be one step ahead of the competition and customers, i.e. to provide quick response (innovation) as crucial advantage of modern economy.
business intelligence, intelligent company, information, intellectual capital, Croatian hospitality management companies
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
73-82.
objavljeno
Podaci o knjizi
LOGISTICS FLOWS MANAGING IN TOURISM DESTINATION
Mrnjavac, Edna
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
2012.
978-953-7842-08-6