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BUSINESS INTELLIGENCE AS A MEANS OF INCREASING INFORMATION AND KNOWLEDGE VALUE


Stipanović, Christian; Pavia, Nadia
BUSINESS INTELLIGENCE AS A MEANS OF INCREASING INFORMATION AND KNOWLEDGE VALUE // LOGISTICS FLOWS MANAGING IN TOURISM DESTINATION / Mrnjavac, Edna (ur.).
Opatija: Faculty of Tourism and Hospitality Management Opatija, 2012. str. 73-82


Naslov
BUSINESS INTELLIGENCE AS A MEANS OF INCREASING INFORMATION AND KNOWLEDGE VALUE

Autori
Stipanović, Christian ; Pavia, Nadia

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
LOGISTICS FLOWS MANAGING IN TOURISM DESTINATION

Urednik/ci
Mrnjavac, Edna

Izdavač
Faculty of Tourism and Hospitality Management Opatija

Grad
Opatija

Godina
2012

Raspon stranica
73-82

ISBN
978-953-7842-08-6

Ključne riječi
Business intelligence, intelligent company, information, intellectual capital, Croatian hospitality management companies

Sažetak
Business intelligence is becoming the primary strategic orientation of a company in facing its competitors (business intelligence in the strict sense) and in its orientation towards other environmental factors – customers, suppliers (business intelligence in the broader sense). The essence of the model is to transform the vast data into key information and knowledge that must be available at any time, thus allowing the management to make a business decision and create a development design with greater success rate. In other words, the essence of the model is to collect, distribute and analyse data and information in real time. In turbulent and dynamic 20th century market conditions, the post-informational revolution era (the amount of information and knowledge is doubling every year) and a knowledge society, a hospitality management company must attain its objectives by managing information and applying knowledge. The objective is to be one step ahead of the competition and customers, i.e. to provide quick response (innovation) as crucial advantage of modern economy.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Edna Mrnjavac, )

Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija