engleski

The consumers' attitudes towards retailers’ strategies applied on the Dubrovnik area

A retailer is a business that sells products and/or services to consumers for their personal family use. Retailers are the final business in a distribution channel that links manufacturers to consumers. The aim of this paper is to analyze some specific features of retailers business and to examine the attitudes of consumer towards retailers strategies applied on Dubrovnik area. For this purpose the empirical research including a personal inquiry on the sample of 200 consumers in Dubrovnik has been carried out. The results of the research carried out in Dubrovnik show that there is a need for improving retailers business strategies, in the first order through the diversification of products offered to consumers in Dubrovnik, better information and better adaptment of payment conditions. We consider it is necessary to continue with the further research of consumers' attitudes in Dubrovnik towards different types of retailers, what we consider as limitation of this research.

consumers' attitudes; retailers; strategies Dubrovnik

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