engleski

Image of wood processing and furniture manufacturing in South East Europe

Wood processing and furniture manufacturing is among the important industrial branches in South East Europe. Its share in GDP is placing that industrial sector among those which should be part of the national strategy plans. But image of wood processing and furniture manufacturing companies in South East European countries, is far behind the status that industrial branches should have in perception of customers. This paper will give the current situation in promotional activites of wood branch in some South East European countries media and it will show the existing differences among particular countries. Also, it will present some ideas on improving that image according to media share of other highly profiled industrial branches in some South East European countries

wood sector, media, media coverage, insertations, promotion investments

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