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Toward a Customer-Centric Strategy Implementation Model: The Case of European Mid-Sized Glass-Packaging Producer (CROSBI ID 47113)
Prilog u knjizi | izvorni znanstveni rad
Alfirević, N. ; Drašković, N. ; Pavičić, J.
Toward a Customer-Centric Strategy Implementation Model: The Case of European Mid-Sized Glass-Packaging Producer // Customer-Centric Marketing Strategies: Tools for Building Organizational Performanc / Ruediger Kaufmann, H. ; Ali Khan Panni, M. (ur.). Hershey (PA): IGI Global, 2012. str. 476-497
Podaci o odgovornosti
Alfirević, N. ; Drašković, N. ; Pavičić, J.
engleski
Toward a Customer-Centric Strategy Implementation Model: The Case of European Mid-Sized Glass-Packaging Producer
This chapter presents a model of customer-centric strategy implementation based on best practices developed by Vetropack, one of the leading companies in the European glass-packaging industry.
customer centricity, strategy, marketing, management
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Podaci o prilogu
476-497.
objavljeno
Podaci o knjizi
Customer-Centric Marketing Strategies: Tools for Building Organizational Performanc
Ruediger Kaufmann, H. ; Ali Khan Panni, M.
Hershey (PA): IGI Global
2012.
978-1-4666-2524-2
