engleski

Construction Market Integration and Organizational readiness - case of CEE region

In contrast to international construction literature which deals with issues on providing services or products in alien environment, this paper investigates exogenous market changes and respective consequences. Authors recognize the phenomenon in case of market integration process. That trend affects Central and Eastern Europe (CEE) region heavily in case of politically induced market integration. Market integration induces substantial change in business logic which is presented through an empirical case study. Authors comment on integration process in light of organizational readiness for larger, mature market as well as mechanisms that companies use to adapt to new business environment. This paper aims to help understand the influence of institutional change over industry through the strategy lens. Empirical evidence shows the importance of industry change readiness where reactive instead of proactive strategy endangers long-term sustainability of local firms.

Civil engineering; construction; change; integration; market; market barrier

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