engleski

Organizational Values in Managerial Communication

Organizational values have recently been gaining increasing importance, which is also seen in the fact that they are commonly referred to as organizational foundations. This paper addresses the issue of communicating organizational values in managerial communication. With regards to that, communicating organizational values to employees, customers and other stakeholders is discussed. It is concluded that although the process of communicating organizational values can also be carried out by various other organizational members, it is the managerial communication that plays an indispensable role in the creation and maintenance of organizational values.

organizational values; managerial communication; communicating organizational values; stakeholders

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