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Pregled bibliografske jedinice broj: 601564

Perception of contemporary sales profession


Tomašević Lišanin, Marija; Ozimec, Kristina; Razum, Andrea
Perception of contemporary sales profession // Proceedings of 3rd International Conference Vallis Aurea / Katalinić, Branko (ur.).
Vienna, Požega: DAAAM International, Veleučilište u Požegi, 2012. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Perception of contemporary sales profession

Autori
Tomašević Lišanin, Marija ; Ozimec, Kristina ; Razum, Andrea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 3rd International Conference Vallis Aurea / Katalinić, Branko - Vienna, Požega : DAAAM International, Veleučilište u Požegi, 2012

Skup
3rd International Conference Vallis Aurea focus on: Regional Development

Mjesto i datum
Požega, Hrvatska, 05.10.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sales; sales profession; marketing; perception; Croatia

Sažetak
Selling a product or service requires various personal skills and knowledge in order to create a value for the customer. Therefore every effort made to develop new skills and knowledge is a valuable investment. Everyone who wants to succeed in modern sales must constantly work on personal and professional development. The goal of this study was to get some insight into Croatian business students’ attitudes towards sales as a business function as well as skills and knowledge of modern salespeople. Our study tries to determine the which skills and knowledge students consider as the most important for the modern salesperson.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Marija Tomašević-Lišanin, )

Ustanove
Ekonomski fakultet, Zagreb

Citiraj ovu publikaciju

Tomašević Lišanin, Marija; Ozimec, Kristina; Razum, Andrea
Perception of contemporary sales profession // Proceedings of 3rd International Conference Vallis Aurea / Katalinić, Branko (ur.).
Vienna, Požega: DAAAM International, Veleučilište u Požegi, 2012. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Tomašević Lišanin, M., Ozimec, K. & Razum, A. (2012) Perception of contemporary sales profession. U: Katalinić, B. (ur.)Proceedings of 3rd International Conference Vallis Aurea.
@article{article, editor = {Katalini\'{c}, B.}, year = {2012}, keywords = {sales, sales profession, marketing, perception, Croatia}, title = {Perception of contemporary sales profession}, keyword = {sales, sales profession, marketing, perception, Croatia}, publisher = {DAAAM International, Veleu\v{c}ili\v{s}te u Po\v{z}egi}, publisherplace = {Po\v{z}ega, Hrvatska} }