engleski

Researching Innovation in Service and Manufacturing SMEs - Two Roads to the Same End or Not?

The aim of this chapter is to discuss and analyze different approaches applied in studying and measuring innovation in manufacturing and services and view them from the SME perspective. The chapter seeks to explore the differences and arguments behind these approaches and draws conclusions and recommendations based upon the insights they provide. It also discusses the necessary preconditions for innovation in the manufacturing and service SMEs and in which elements they differ. After the theoretical discussion, the results from two separate SME innovation surveys conducted in Croatia are presented – one in services (hotel industry) and the other in manufacturing sector. The results are interpreted and compared in the light of the innovation research approaches discussed in the theoretical part of the chapter. As such they contribute to understanding the patterns of innovation in services and manufacturing and to closing (or maybe widening?) the bridge between the research in these two areas.

Innovation, Manufacturing, Preconditions for innovation, Service, Small and medium enterprise

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