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Pregled bibliografske jedinice broj: 600464

Mobile web technologies and SMS in bread marketing


Dukić, Branimir; Meler, Marcel; Katić, Miroslav
Mobile web technologies and SMS in bread marketing // Proceedings of the 6th International Congress "Flour-Bread '11" / Koceva Komlenić, Daliborka (ur.).
Osijek: Faculty of Food Technology Osijek, ICC - Intrentaional association for Cereal Scinece and Technology, 2012. str. 156-163 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Mobile web technologies and SMS in bread marketing

Autori
Dukić, Branimir ; Meler, Marcel ; Katić, Miroslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 6th International Congress "Flour-Bread '11" / Koceva Komlenić, Daliborka - Osijek : Faculty of Food Technology Osijek, ICC - Intrentaional association for Cereal Scinece and Technology, 2012, 156-163

Skup
6th International Congress "Flour-Bread '11" & 8th Croatian Congress of Cereal tehnologists "Brašno- Kruh '11"

Mjesto i datum
Opatija, Hrvatska, 12-14.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
bread marketing; SMS; Web; information society; mobile technologies; CRM

Sažetak
Information and communication technology (ICT) is one of the fastest-growing technologies in the world. It is also a driving force in global social transformations, pushing the world into a new era, the information age. Although social changes brought by the new age are noticeable on a daily basis, they often occur without any planning or organization, bringing about a certain future shock. Scientific research, especially in social sciences, is trying to understand the evolutionary processes and to find optimal models of using the technology potentials for improving the quality of life of humanity in general. Being a part of social sciences, marketing is in constant evolution and seeks optimal ways to satisfy customer needs that are at the centre of its interests. As a result, marketing has evolved into a new variety, marketing of relations, which is the origin of the new concept called Customer Relationship Management (CRM). There are also new marketing techniques applied in the new virtual world under the common notion of e-Marketing. On the other hand, natural sciences are evolving as well. Bread-making technology is constantly improving and finding new products that can satisfy consumer needs, taking into account his nutritional requirements. Consumer is thus the starting point in both marketing and bread-making technology, which indicates that these two disciplines need to interact in order to satisfy consumer needs in the best possible way. Mobile technologies, as the fastest growing ICT, especially the Web and SMS, should be used for this purpose so that consumer can be involved in the whole process, as it is his needs that drive marketing and bread technology.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
010-0102590-2577 - Razvijanje slavonsko-baranjskog turističkog clustera (Marcel Meler, )
010-0000000-3330 - Integracija domenskih znanja iz područja poljoprivrede i stvaranje novih znanja (Josip Mesarić, )

Ustanove
Ekonomski fakultet, Osijek

Profili:

Avatar Url Miroslav Katić (autor)

Avatar Url Branimir Dukić (autor)

Avatar Url Marcel Meler (autor)

Citiraj ovu publikaciju

Dukić, Branimir; Meler, Marcel; Katić, Miroslav
Mobile web technologies and SMS in bread marketing // Proceedings of the 6th International Congress "Flour-Bread '11" / Koceva Komlenić, Daliborka (ur.).
Osijek: Faculty of Food Technology Osijek, ICC - Intrentaional association for Cereal Scinece and Technology, 2012. str. 156-163 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Dukić, B., Meler, M. & Katić, M. (2012) Mobile web technologies and SMS in bread marketing. U: Koceva Komlenić, D. (ur.)Proceedings of the 6th International Congress "Flour-Bread '11".
@article{article, editor = {Koceva Komleni\'{c}, D.}, year = {2012}, pages = {156-163}, keywords = {bread marketing, SMS, Web, information society, mobile technologies, CRM}, title = {Mobile web technologies and SMS in bread marketing}, keyword = {bread marketing, SMS, Web, information society, mobile technologies, CRM}, publisher = {Faculty of Food Technology Osijek, ICC - Intrentaional association for Cereal Scinece and Technology}, publisherplace = {Opatija, Hrvatska} }




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