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Pregled bibliografske jedinice broj: 600407

Korištenje telekomunikacijskih usluga studentske populacije


Kavran, Zvonko; Grgurević, Ivan; Milinović, Tomislav
Korištenje telekomunikacijskih usluga studentske populacije // Proceedings of Papers, 20th Telecommunications Forum - TELFOR 2012 / Paunović, Đorđe (ur.).
Beograd: Telecommunications Society - Belgrade, Academic Mind - Belgrade, 2012. str. 64-68 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Korištenje telekomunikacijskih usluga studentske populacije
(Student Behavior in the Mobile Telecommunication Market)

Autori
Kavran, Zvonko ; Grgurević, Ivan ; Milinović, Tomislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of Papers, 20th Telecommunications Forum - TELFOR 2012 / Paunović, Đorđe - Beograd : Telecommunications Society - Belgrade, Academic Mind - Belgrade, 2012, 64-68

ISBN
978-1-4673-2984-2

Skup
20th Telecommunications Forum - Telfor 2012

Mjesto i datum
Beograd, Srbija, 20-22.11.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Bihevioristička segmentacija; Studentska populacija; Telekomunikacijske usluge
(Behavioral segmentation; Student population; Telecommunication services)

Sažetak
In the current environment telecom service providers are trying to adapt an offer in line with customer requirements. Student population is one of a group of users of telecommunications services. Behavioral segmentation allows investigation of the student population in the use of telecommunications services. Users can be divided according to the behavior, habits, loyalty or frequency of use of services or products. Segmentation allows service providers to create the potential user groups and tariffs that are based on a variety of habits and behaviors related to the use of telecommunications services. This paper presents the results of use of telecommunications services among students.

Izvorni jezik
Hrvatski

Znanstvena područja
Tehnologija prometa i transport

Napomena
IEEE Catalog Number: CFP1298P-CDR



POVEZANOST RADA


Ustanove
Fakultet prometnih znanosti, Zagreb