hrvatski

Korištenje telekomunikacijskih usluga studentske populacije

In the current environment telecom service providers are trying to adapt an offer in line with customer requirements. Student population is one of a group of users of telecommunications services. Behavioral segmentation allows investigation of the student population in the use of telecommunications services. Users can be divided according to the behavior, habits, loyalty or frequency of use of services or products. Segmentation allows service providers to create the potential user groups and tariffs that are based on a variety of habits and behaviors related to the use of telecommunications services. This paper presents the results of use of telecommunications services among students.

Bihevioristička segmentacija ; Studentska populacija ; Telekomunikacijske usluge

IEEE Catalog Number: CFP1298P-CDR