engleski

ANALYSIS OF THE IMPACT OF OPPORTUNITIES FOR CORPORATE UNIFORMS IN TOURIST ACCOMMODATION FACILITIES AND IN TOURIST DESTINATIONS

This paper is a logical follow-up of the paper “The Role of Corporative Dress Code in Touristic Supply“. The results of the analysis of survey questions from that paper show that there is some conceptual relationship between corporative dress code and quality of touristic supply, i.e. experts in the tourism industry consider as important corporative dress code for supply and demand of each accommodation facility. However, the results of the analysis of survey questions from this paper are not encouraging. They show that experts do not find any significant connection between corporate uniforms and guests' satisfaction and increase of accommodation price in touristic supply. So, the set-up hypothesis is not confirmed.

corporate uniform; tourist supply; marketing approach; impact of exclusively designed uniform; guest satisfaction

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