engleski

System concept of experience in nautical tourism

The objective of this paper is to explain how to create an experienced based concept to attract new tourist and to create at least a memorable experience with these consumes and to analyze the importance of animators in tailoring experiences in destination. In such, the role of animators in nautical tourism isvital for creating memorable experiences desired and sought by tourists. The local population should have a possibility of being educated about local differences and tourist workers should be additionally educated. The result would be the degree of professional development needed so the tourist workers could enrich the tourist product of a nautical destination, and also gaining on the interpretation quality. New ways of communication are needed to create long-lasting commitments with individuals and target groups. In a tourist world where people are more and more driven by self expressional values instead of survival values, we need an additional way of engineering. We need Imagineering - engineering for imagination, to realize the challenges of the experience economy. Imagineering is about managing the relationship with the costumer, based on an experiental system concept that affect "fans" in the heart, that will be translated in an experiental world in all contact moments with the guests.In short it's about using experiences, which can reach, touch, affect and fascinate the guest inmarinas and small ports permanently. Imagineering has three elements: story, vision, and guidance. In this paper Imagineering will be presented as a powerful solution for nautical tourist destinations to create long-lasting emotional bond with individual guests.

experience economy ; imagineering integral experiental concept ; nautical tourist destination ; animator

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