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The use of strategic portfolio matrices in creation of business strategy for food industry companies


Košir, Marina; Cingula, Marijan; Slišković, Tanja
The use of strategic portfolio matrices in creation of business strategy for food industry companies // 6th International conference An enterprise odyssey : corporate governance and public policy - path to sustainable future : proceedings / Stojanović, Alen et al. (ur.).
Zagreb: Faculty of Economics and Business, 2012. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
The use of strategic portfolio matrices in creation of business strategy for food industry companies

Autori
Košir, Marina ; Cingula, Marijan ; Slišković, Tanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
6th International conference An enterprise odyssey : corporate governance and public policy - path to sustainable future : proceedings / Stojanović, Alen et al. - Zagreb : Faculty of Economics and Business, 2012

ISBN
978-953-6025-57-2

Skup
International Conference An Enterprise Odyssey : Corporate governance and public policy - path to sustainable future (6 ; 2012)

Mjesto i datum
Šibenik, Hrvatska, 13.-16.06.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Strategic portfolio matrices; food industry

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb