engleski

Regional portfolio model of the Croatian tourism products

The purpose of this paper is to emphasize the importance of the regional portfolio model for the regional tourism development. Therefore research was carried out interviewing experts by survey questionnaire. Regional portfolio model of tourism product development starts from the thesis that tourism region can be something like enterprise that offers several tourism products. For the perceived tourism products strategic options can realize certain benefits that must be identified. In this context, by region, tourism products vary according to their attractiveness, relevance and contribution to the development of the region. The importance of development of individual tourism products by region in Croatia is in this way evaluated. The advantage of this method is relatively quick and cheap determination of the opportunity of considering qualitative moments which are important for the future development of priority products by region.

regional portfolio model; tourism products; Croatian Counties; development

Sp. Issue: Odabrani radovi sa skupa the 9th CIRCLE Conference, održanog od 11.-13.04.2012.g., Santa Eulalia, Ibiza ; Sanda Renko (gl.ur.).