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Wood Sector Media Promotion in Some South-East European Countries


Jelačić, Denis; Oblak, Leon; Petrović, Slavica; Moro, Maja; Pirc Barčić, Andreja; Ćošić, Vanja; Meloska, Živka
Wood Sector Media Promotion in Some South-East European Countries // Drvna Industrija, 63 (2012), 3; 195-203 doi:10.5552/drind.2012.1218 (međunarodna recenzija, članak, znanstveni)


Naslov
Wood Sector Media Promotion in Some South-East European Countries

Autori
Jelačić, Denis ; Oblak, Leon ; Petrović, Slavica ; Moro, Maja ; Pirc Barčić, Andreja ; Ćošić, Vanja ; Meloska, Živka

Izvornik
Drvna Industrija (0012-6772) 63 (2012), 3; 195-203

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Wood sector; media; media coverage; insertations; promotion investments

Sažetak
Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profi led industrial sectors in some South-East European countries.

Izvorni jezik
Engleski

Znanstvena područja
Šumarstvo, Drvna tehnologija



POVEZANOST RADA


Projekt / tema
068-0681966-1969 - Matematički i statistički modeli za praćenje stanja i gospodarenja u šumarstvu (Anamarija Jazbec, )
068-0683446-3510 - Adaptivno upravljanje procesima u proizvodnji proizvoda od drva (Denis Jelačić, )
068-0683446-3512 - Modeli povećanja konkurentnosti u izvozu finalnih proizvoda od drva (Darko Motik, )

Ustanove
Šumarski fakultet, Zagreb

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Science Citation Index Expanded (SCI-EXP)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus


Uključenost u ostale bibliografske baze podataka:


  • CAB Abstracts


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