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Analysis of On-line Survey About Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy (CROSBI ID 589517)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Golubić, Kruno ; Lasić-Lazić, Jadranka Analysis of On-line Survey About Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy // Proceedings of the ITI 2012 34th International Conference on INFORMATION TECHNOLOGY INTERFACES / Luzar-Stiffler, Vesna ; Jarec, Iva ; Bekic, Zoran (ur.). Zagreb: Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2012. str. 195-200

Podaci o odgovornosti

Golubić, Kruno ; Lasić-Lazić, Jadranka

engleski

Analysis of On-line Survey About Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy

The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.

Survey ; Presence on social networks ; Higher education institutions ; Communication strategy

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Podaci o prilogu

195-200.

2012.

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objavljeno

978-953-7138-25-7

Podaci o matičnoj publikaciji

Proceedings of the ITI 2012 34th International Conference on INFORMATION TECHNOLOGY INTERFACES

Luzar-Stiffler, Vesna ; Jarec, Iva ; Bekic, Zoran

Zagreb: Sveučilišni računski centar Sveučilišta u Zagrebu (Srce)

Podaci o skupu

34th International Conference on Information Technology Interfaces ITI 2012

predavanje

25.06.2012-28.06.2012

Cavtat, Hrvatska

Povezanost rada

Informacijske i komunikacijske znanosti