engleski

Festivals, Local Communities and tourism

Music and tourism have always converged in some way. Music sounds, scenes and performance events have encouraged people to visit geographical places in person, or travel to other places in an imaginary sense. Music tourism is a contemporary phenomenon and the outcome of new affluence and leisure time in the West. What were only recently simply the pleasures of a few, have become quickly commodified, as local and national authorities have recognised music festivals and special events as an important means of generating profits. Festivals have also been used to represent and market places to potential visitors because of its ability to connect places with particular images and emotions. Tourism is simultaneously a social, economic, cultural and political phenomenon. It transfers capital between people and places, influences the social organisation of destinations, enables the revitalisation, preservation of cultural phenomena and creates new landscapes. Each of these themes is crucial to tourism and will be examined in the context of the Outlook Music Festival. The overall aim of the paper is to examine the way in which festivals shape tourist experience and how it contributes to the building of new kinds of economic and cultural networks.

festivals; events; place; experience; market; spaces; revitalisation

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