engleski

A research of the relationship between exhibiting at trade fairs and competitiveness of Croatian companies in international trade

Trade fairs play a big role in international trade and increasing competitiveness of companies and national economies. Modern trade fairs have developed from a long historical tradition, which has mainly influenced the economic rise of modern Europe and the increase of trade between Europe and the East. The role of trade fairs in economic development has changed through history. Initially their purpose was purely trade sale or exchange of products on the spot, but today, at the time of the Internet and modern communication technologies, the role of trade fairs has changed significantly. Participation of Croatian companies in international trade fairs is often their first contact with foreign markets. Most of their export businesses started after their participation in a trade fair. There has been no research about the effects of trade fairs for Croatian companies involved in international trade so this empirical research is testing the hypotheses that trade fairs have a positive influence on the opening of new markets for Croatian companies and increase their competitiveness in international trade. Empirical research is based on a survey, which included 44 respondents from the food, construction, wood, shipbuilding and electro industry. It was important to include companies from different industries because of the fact that trade fairs are not suitable for only certain industries or type of products/companies.

organization of the trade fair; exhibition; international trade; competitiveness

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