engleski

PROMOTION OF CROATIAN WOOD INDUSTRY BRANCH

Wood processing and furniture manufacturing is among the important industrial branches in Croatian industry. Its share in GDP is placing that industrial branche among those which should be part of the national strategy plans. But promotion of wood processing and furniture manufacturing in Croatia is far behind the promotion of other industrial branches. This paper will give the current situation in promotional activites of wood industry branch in Croatian media and it will present some ideas on improving that situation according to media share of other highly profiled industrial branches in Croatia

wood processing and furniture manufacturing; promotion; media; media share; insertations

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