engleski

Strategic management process and enhancement of quality in higher education

The purpose of this study is to examine the context in which faculties change their strategy and effect of the change to the enhancement of quality. The central question is: how strategic actions can improve quality? Strategic management process in higher education consists of three steps: strategy formation, strategy implementation and strategy evaluation. Recommended tools for successful strategy implementation and evaluation are quality map and balanced scorecard. These theoretical approaches are assessed by interviews with managers and quality assurance experts at the University of Zagreb. Results have shown that strategic actions, based on well defined and communicated strategic goals, can contribute to the enhancement of quality in higher education, but only when there is strong organizational culture.

strategy ; quality management ; higher education ; Croatia

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