Intergenerational Influence and Rituals – Children's Behaviour With New School Year (CROSBI ID 185131)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Sredl, Katherine ; Butigan, Ružica ; Renko, Nataša
engleski
Intergenerational Influence and Rituals – Children's Behaviour With New School Year
After Christmas, back-to-school is the most important season for all retailers. Yet, consumer behavior research overlooks this ritual. This paper presents findings from observational and interview data collected at Borovo shoe stores in Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational influence for brands and children as marketplace actors.
Intergenerational influence; rituals; children's behaviour; back-to-school context
Sredl, K.C., Renko, N., & Butigan, R. (2012). “Intergenerational Influence and Rituals - Children’s Behavior With the New School Year,” Tržišite / Market, 24 (1), 103-116.
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Podaci o izdanju
24 (1)
2012.
44-73
objavljeno
0353-4790
1849-1383
Povezanost rada
marketing, Ekonomija