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Intergenerational Influence and Rituals – Children's Behaviour With New School Year (CROSBI ID 185131)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Sredl, Katherine ; Butigan, Ružica ; Renko, Nataša Intergenerational Influence and Rituals – Children's Behaviour With New School Year // Tržište = Market : časopis za tržišnu teoriju i praksu, 24 (2012), 1; 44-73

Podaci o odgovornosti

Sredl, Katherine ; Butigan, Ružica ; Renko, Nataša

engleski

Intergenerational Influence and Rituals – Children's Behaviour With New School Year

After Christmas, back-to-school is the most important season for all retailers. Yet, consumer behavior research overlooks this ritual. This paper presents findings from observational and interview data collected at Borovo shoe stores in Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational influence for brands and children as marketplace actors.

Intergenerational influence; rituals; children's behaviour; back-to-school context

Sredl, K.C., Renko, N., & Butigan, R. (2012). “Intergenerational Influence and Rituals - Children’s Behavior With the New School Year,” Tržišite / Market, 24 (1), 103-116.

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Podaci o izdanju

24 (1)

2012.

44-73

objavljeno

0353-4790

1849-1383

Povezanost rada

marketing, Ekonomija

Indeksiranost