engleski

Social networking as enabler of social responsibility and sustainability

Relationship between a corporate and individual social responsibility. Active and passive social responsibility. Definition and evolution of social networking. Why responsible communities need social networking? Positive examples of social networking services for encouraging and enabling social responsibility: the case of Japan earthquake and tsunami 2011 (Global Disaster Relief on Facebook & Twitter as a go-to service in emergencies), the case of the Arab Spring (how Facebook and Twitter supported the changes), the case of Occupy Wall Street (how Facebook and Twitter supported the demonstrations). Negative example of using social networking services: social media's role in the London Riots 2011. Why responsible companies need social networking? Positive examples of social networking services for encouraging and enabling corporate sustainability: businesses beyond creating a "green" strategy aimed towards the natural environment, taking into consideration impact on the social, cultural, and economic environment.

Social networking; Social network services; Social (ir)responsibility

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