engleski

The Frequency of Implementing Diversification Strategy in Croatia

Diversification is a corporate strategy that introduces the company into new businesses or industries that can be related or unrelated to its core business and thus increases the diversity of businesses that are monitored by managers. This paper is focused on the analysis of the diversification strategy through macro level factors, especially the industry as the determinant of implementing the diversification strategy in Croatian companies. The main objective of the paper is to determine whether companies in Croatia are more frequently applying related or unrelated diversification and are there any correlations depending on the industry in which firm operates. The research has been made on a sample of 78 large companies in Croatia.

related diversification strategy; unrelated diversification strategy; industry; large Croatian firms

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