engleski

The Role of Hospitality in Agrotourism

Agrotourism as a part of selective forms of tourism and one of the possible forms of diversification of family farms, and as such a desirable model of rural development, is becoming increasingly popular in the world. This paper reflects on the hospitality of agrotourism as an imperative. Analyzing past research about agrotourism we found that little has been written about hospitality. Hospitality is rather taken for granted and deemed to be self-explanatory. One of the important features of agrotourism is that it is based on the authenticity and individuality of the host. In this paper we will talk about agrotourism in Istria related to Istrian tradition and identity. Are Istrians friendly (hospitable) owners? Is it a learned skill in line with experience in tourism or is it determined by tradition? Tourism shows that the use of cultural resources in terms of a new identity and a new local image tends to produce not so much the relationship to the authenticity, but that it is the authenticity that enables those who enjoy it to do so. Hospitality and any other segment of tradition and tourism are variable and flexible categories in touch with the present moment - individual tourists. The paper presents a case study aiming to answer the question of whether hospitality can be authentic and the backbone of the tourism offer of Istrian agrotourism.

agrotourism; tradition; identity; Istria; hospitality

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