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Personal values influence on the environmentally friendly behaviour of consumers


Lončarić, Dina; Tonković Pražić, Ivana; Dlačić, Jasmina
Personal values influence on the environmentally friendly behaviour of consumers // Proceedings of the 31st International Conference on Organizational Science Development - Quality. Innovation. Future. / Ferjan, Marko ; Kljajić Borštnar, Mirjana ; Marič, Miha ; Pucihar, Andreja (ur.).
Portorož: Moderna organizacija - University of Maribor, Faculty of Organizational Sciences, 2012. str. 600-609 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Personal values influence on the environmentally friendly behaviour of consumers

Autori
Lončarić, Dina ; Tonković Pražić, Ivana ; Dlačić, Jasmina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 31st International Conference on Organizational Science Development - Quality. Innovation. Future. / Ferjan, Marko ; Kljajić Borštnar, Mirjana ; Marič, Miha ; Pucihar, Andreja - Portorož : Moderna organizacija - University of Maribor, Faculty of Organizational Sciences, 2012, 600-609

ISBN
978-961-232-254-0

Skup
31st International Conference on Organizational Science Development - Quality. Innovation. Future.

Mjesto i datum
Portorož, Slovenija, 21.-23. 3. 2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Personal values ; environmentalism ; consumer behaviour

Sažetak
Economic development has improved people’s quality of life, but simultaneously has disrupted the natural balance and compromised the survival of future generations. In order to investigate the key factors responsible of environmental behaviour, it is important to determine the nature of the relationship between consumers' personal values and environmental concern, and consequently their environmentally responsible behaviour. // To prove the hypotheses, desk and field research were conducted. The research instrument consisted of scales known from the literature. Different methods of descriptive and inferential statistics were implemented in data analysis. Research results confirmed the set of hypotheses. A positive relationship was established between personal values, such as relationship values, intellectual values and universalism values, and environmental concern. On the other hand, a negative correlation was established between environmental behaviour and self-direction values. Furthermore, persons with higher results on the environmental concern scale support environmental protection both directly and indirectly.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Bruno Grbac, )

Ustanove
Ekonomski fakultet, Rijeka,
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