engleski

Personal values influence on the environmentally friendly behaviour of consumers

Economic development has improved people’s quality of life, but simultaneously has disrupted the natural balance and compromised the survival of future generations. In order to investigate the key factors responsible of environmental behaviour, it is important to determine the nature of the relationship between consumers' personal values and environmental concern, and consequently their environmentally responsible behaviour. // To prove the hypotheses, desk and field research were conducted. The research instrument consisted of scales known from the literature. Different methods of descriptive and inferential statistics were implemented in data analysis. Research results confirmed the set of hypotheses. A positive relationship was established between personal values, such as relationship values, intellectual values and universalism values, and environmental concern. On the other hand, a negative correlation was established between environmental behaviour and self-direction values. Furthermore, persons with higher results on the environmental concern scale support environmental protection both directly and indirectly.

personal values ; environmentalism ; consumer behaviour

nije evidentirano