engleski

Contribution to the practical engagement in rural tourism in Croatia : from idea to successful realization

Rural areas in Croatia constituted 91.6% of its surface, it has about 50% of the population who are in some way related to agriculture, and is characterized by a rich and diverse natural, cultural and historical diversity, which shows that Croatia has the quality requirements for the development of rural tourism as one of the special forms of tourism. Rural tourism in Croatia is one of the special forms of tourism which enables high-quality placement of a rich and varied offer for different segments of demand on the tourism market. Rural tourism is a very important factor in the activation and sustainable development of rural areas because it helps preserve the local identity, traditions, customs, protects the environment, strengthen autochthonous, traditional and ecological production and helps the development of rural areas on the basis of sustainable development. Although the systematic development of rural tourism in Croatia lasts about 20 years, it has already noticed the lack of service and detailed information, and knowledge about rural tourism in one place, for all those intending to engage in rural tourism in Croatia, as well as for those who are on their farms have already launched tourism services. Therefore, this article proposes and briefly explains the steps that should be taken to organize and successfully lead farm holidays in Croatia. These steps are: designing the idea, selection of types of tourism services, registration of the farm holidays, financing the project, arranging the farm holidays, organization of services on the farm holidays, legal obligations of the farm holidays, and connecting with the market (promotion and marketing). These steps summarize the essentials that need to know for the organization and management of a farm holidays, and thus, among other things, help the further development of rural tourism in Croatia, preservation of the vividness and vitality of village, and the attractiveness of the rural way of life.

Croatia; rural tourism; steps; development

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