engleski

Managers' role in implementing organizational change in hospitality industry

In modern business conditions of hotel management and forming of a qualitative and competitive offer, the environment is determined by considerable interaction, unstableness and changes, which are happening in technique, technology, market and socio-economic systems. The hotel is an integral segment of the hospitality industry. It is sensitive to changes in its environment. Hotel must be flexible to respond quickly and adapt to environment challenges. Actions of the management and the entire hotel personnel should focus on adjustments to changes in the environment, and especially on the tourist market. The future success of a hotel will be motivated in large part by the ability to anticipate and capitalize on change. The successful hotel will observe the key factors that will not only define success but also the ability to survive in tourist market. These key organizational trends must be recognized by the successful hotel organization: visionary leadership, diversity, flexibility, horizontal structure, customer focus, network orientation, and being in the information fast lane.

hospitality industry ; hotel ; organizational change ; manager

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