engleski

Analysis of Reverse Logistics on the Croatian Market

Although a new segment of logistics activities, reverse logistics activities in Croatia are improving customer satisfaction, ecological conscience and level of profit, but are in its very beginnings. Reverse logistics is characterized by the fact that returned products in Croatian companies are a problem that is solved as an issue at a time. The uniformed procedure very rarely exists and every product is handled differently, by different person and often just preceded to someone else to solve it. Development of reverse logistics uniformed systems based on researches could improve routing of different goods that entered reverse direction in a channel that will provide proper activity for each of those goods. The right decision and the right routing about every case (product) can be critical for the firm and affect amounts unnecessarily directed to landfills.

reverse logistics; logistics systems; business development; reverse logistics activities

nije evidentirano