izvor podataka: crosbi
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(How) has social media changed the way we measure brand equity? A Literature review (CROSBI ID 46177)
Prilog u knjizi | ostalo
Fudurić, Morana ; Mandelli, Andreina
(How) has social media changed the way we measure brand equity? A Literature review // EU Local Imprints - The case of South Central Europe / Langer, Josef ; Vlašić, Goran ; Krce Miočić, Božena (ur.). Frankfurt: Peter Lang, 2012. str. 157-166
Podaci o odgovornosti
Fudurić, Morana ; Mandelli, Andreina
engleski
(How) has social media changed the way we measure brand equity? A Literature review
The paper presents a literature review regarding brand equity and proposes a framework for measurement of brand equity in the context of social media
brand equity, social media,
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Podaci o prilogu
157-166.
objavljeno
Podaci o knjizi
EU Local Imprints - The case of South Central Europe
Langer, Josef ; Vlašić, Goran ; Krce Miočić, Božena
Frankfurt: Peter Lang
2012.
978-3-631-60176-1
Povezanost rada
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