Corporate Social Responsibility or Corporate Governance – What's Coming First? (CROSBI ID 585579)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Cingula, Marijan ; Omazić, Mislav Ante ; Gonan Božac, Marli
engleski
Corporate Social Responsibility or Corporate Governance – What's Coming First?
Perhaps never in the history has so much been written about the role of business in modern society, role that is multi and cross dimensional, since the factors that are influencing environment are changing faster than ever before. Nowadays it is true more than ever that only those that effectively and efficiently adapt to needs coming from society, can and will survive in the future. The challenge for modern corporate leaders is to know how to meet the company's obligations to stakeholders without compromising the basic need to earn a return to its owners/shareholders. In that sense unlike any other time in our history, corporate social responsibility and corporate governance have a real impact upon each and every decision maker that operates on modern market. This paper addresses the complex environment of corporate social responsibility and corporate governance in today’s organization. It explores how and why responsibilities of owners, leaders, managers and employees to their organization, other stakeholders, the environment, and wider society have changed since principle organizational goal moved from profit maximization to profit optimization. Throughout this paper we tried to emphasize linkage between corporate social responsibility and corporate governance where we assumed that their fiduciary and moral responsibilities are basis for sustainable relationship towards their stakeholders and sustainable business growth in a globalizing environment.
Corporate Social Responsibility; Corporate Governance
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Podaci o prilogu
60-73.
2012.
objavljeno
Podaci o matičnoj publikaciji
1st International Conference Corporate governance – new experiences: Implementation in South Eastern Euro
Horak, Hana
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu
13978-953-6025-53-4
Podaci o skupu
Nepoznat skup
predavanje
29.02.1904-29.02.2096