Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 575045

A holistic approach to corporate identity and brand


Dunkovic, Božica; Jukić, Dinko
A holistic approach to corporate identity and brand // nterdisziplinäre Symposium "Interdisziplinäre Managementforschung VII" : Tagungsband = Interdisciplinary symposium "Interdisciplinary Management Research VII" : proceedings / Runzheimer, Bodo ; Barković, Dražen (ur.).
Osijek ; Pforzheim: Ekonomski fakultet ; Hochshule, University of Applied Science, 2011. str. 347-359 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 575045 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
A holistic approach to corporate identity and brand

Autori
Dunkovic, Božica ; Jukić, Dinko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Nterdisziplinäre Symposium "Interdisziplinäre Managementforschung VII" : Tagungsband = Interdisciplinary symposium "Interdisciplinary Management Research VII" : proceedings / Runzheimer, Bodo ; Barković, Dražen - Osijek ; Pforzheim : Ekonomski fakultet ; Hochshule, University of Applied Science, 2011, 347-359

ISBN
978-953-253-096-4

Skup
Interdisciplinary symposium "Interdisciplinary Management Research" (7 ; 2011)

Mjesto i datum
Poreč, Hrvatska, 12.-14.05.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
brand; corporate branding; corporate image; corporate identity; customer
(branding; corporate image; corporate identity; customer)

Sažetak
Corporate brand creates a great number of associations to the consumers that are used in positioning.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Dinko Jukić (autor)

Avatar Url Božica Dunković (autor)


Citiraj ovu publikaciju:

Dunkovic, Božica; Jukić, Dinko
A holistic approach to corporate identity and brand // nterdisziplinäre Symposium "Interdisziplinäre Managementforschung VII" : Tagungsband = Interdisciplinary symposium "Interdisciplinary Management Research VII" : proceedings / Runzheimer, Bodo ; Barković, Dražen (ur.).
Osijek ; Pforzheim: Ekonomski fakultet ; Hochshule, University of Applied Science, 2011. str. 347-359 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Dunkovic, B. & Jukić, D. (2011) A holistic approach to corporate identity and brand. U: Runzheimer, B. & Barković, D. (ur.)nterdisziplinäre Symposium "Interdisziplinäre Managementforschung VII" : Tagungsband = Interdisciplinary symposium "Interdisciplinary Management Research VII" : proceedings.
@article{article, author = {Dunkovic, Bo\v{z}ica and Juki\'{c}, Dinko}, year = {2011}, pages = {347-359}, keywords = {brand, corporate branding, corporate image, corporate identity, customer}, isbn = {978-953-253-096-4}, title = {A holistic approach to corporate identity and brand}, keyword = {brand, corporate branding, corporate image, corporate identity, customer}, publisher = {Ekonomski fakultet ; Hochshule, University of Applied Science}, publisherplace = {Pore\v{c}, Hrvatska} }
@article{article, author = {Dunkovic, Bo\v{z}ica and Juki\'{c}, Dinko}, year = {2011}, pages = {347-359}, keywords = {branding, corporate image, corporate identity, customer}, isbn = {978-953-253-096-4}, title = {A holistic approach to corporate identity and brand}, keyword = {branding, corporate image, corporate identity, customer}, publisher = {Ekonomski fakultet ; Hochshule, University of Applied Science}, publisherplace = {Pore\v{c}, Hrvatska} }




Contrast
Increase Font
Decrease Font
Dyslexic Font