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Pregled bibliografske jedinice broj: 574447

Investigating perceived service quality in Croatian restaurant industry using DINESERV model


Marković, Suzana; Raspor, Sanja
Investigating perceived service quality in Croatian restaurant industry using DINESERV model // Studia Negotia Universitatis Banes-Boyai Journal, 55 (2010), 4; 5-13 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
Investigating perceived service quality in Croatian restaurant industry using DINESERV model

Autori
Marković, Suzana ; Raspor, Sanja

Izvornik
Studia Negotia Universitatis Banes-Boyai Journal (1224-8738) 55 (2010), 4; 5-13

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Service quality; DINESERV; statistical analysis; restaurant industry

Sažetak
The purpose of this study is to assess perceptions of restaurant customers and to determine the factor structure of perceived restaurant service quality. A modified DINESERV model was applied. The model was tested on the sample of 32 restaurants on the Opatija Riviera (Croatia), resulting with 156 usable questionnaires on which statistical analysis was performed. Results suggest a rather high perceived service quality, explained with two main dimensions, namely “overall dining experience” and “restaurant ambience”.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



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