engleski

Sustainability: An element of corporate and marketing strategies of European tour operators

On the modern tourist market, implementing sustainability practices has become a key element in the successful performance of tourist destinations and businesses on the tourist market. Tour operators are very important in this segment. The integration of sustainability practises into the operations of tour operators is evident in two segments. Foremost, it is evident in the changes that are brought about in all segments of tour operator business, as well as in the effects that integrating sustainability principles has on the overall performance of tour operators. Sustainability is becoming a key factor in devising the corporate and marketing strategies of tour operators. The integration of sustainability principles into tour operator practices also has a direct impact on the demands for applying these principles to tourist destinations and to the operations of individual service providers within a destination. The influence tour operators have on destinations is reflected in the design of travel packages for individual destinations, while their influence on service providers is seen in the fact that sustainability is becoming a primary criterion for the selection of service providers.

sustainability ; corporate strategy ; marketing strategy ; tour operator

nije evidentirano