engleski

The Role of External Environmental Conditions in Shaping Corporate Culture Values: Case of Croatia

Various assumptions are often made on the nature of the relationship among external environmental conditions and corporate culture, however these being without a clear empirical support. This paper explores the relationship among external environment conditions and corporate culture, based on the empirical research conducted among 144 Croatian firms. General data on environmental conditions indicate that Croatian firms operate in highly complex and heterogenous environment, with environmental factors changing at a significant rate. Corporate culture values adoption and appreciation differ among groups segmented according to environmental conditions. Although significant descriptive differences exist we confirmed statistically significant difference that can be generalized to the whole population in the following cases: (1) stability is appreciated more among firms operating within stable environment, (2) punctuality and initiative are more widespread among simple environment, (3) closedness is accepted at a higher rate among firms operating in heterogenous environment.

corporate culture values; environmental conditions; Croatia

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