engleski

The Role of the Internet in Developing Business Strategies Of Knowledge-Intensive Enterprises in South-East Europe (SEE): The Case Of Croatia

The information system has been crucial part of business more than half a century but not a prime determinant of enterprise strategy, until early- or mid- 1990s. Then the emergence of the Internet changed everything, virtually overnight. In this paper, the authors discuss the role of the Internet in formulating, implementing and controlling the strategic management process of business organizations in Republic of Croatia, as well as its influence to the development of the "knowledge sector" in the national economy. First, the theoretical findings regarding the influence of the Internet into the formulation and implementation of the strategy are presented, while the issue of the existence of the "e-Business strategy" / e-Strategy as a separate theoretical construct is discussed. Special attention is given to the specific features of the knowledge-intensive companies in the South-East European (SEE) context, with the knowledge as a strategic resource being analyzed as a (potential) source of competitive advantage for the large enterprises in the region. Subsequently, on the basis of experience from the successful and globally recognized dot.com enterprises, based in the Republic of Croatia, we assess and make specific recommendations for developing feasible knowledge-based business strategies, which should assist the enterprises from the other countries in the region to successfully integrate into the global knowledge economy.

Knowledge-Intensive Enterprises; Knowledge Management

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