engleski

Croatian wood processing and furniture manufacturing companies promotional activities improvement

Wood processing and furniture manufacturing is among the important industrial branches of the Republic of Croatia. It is mostly export oriented and its share in GDP is placing that industrial branche among those which should be part of the national strategy plans. But promotional activities of wood processing and furniture manufacturing are far behind the promotional activities of other industrial branches. This article will show the current situation in promotional activities in Croatian media and it will present some ideas on improving that situation according to market and media share of some highly profiled industrial branches in Croatia.

wood processing and furniture manufacturing ; promotion ; media ; media share ; insertations

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