engleski

M&A activities as a growth strategy – the case of Croatia

In the conditions of increasingly dispersed globalization processes, the rise of competition at the world level and the effects of a global crisis, different forms of integration, such as M&A activities play an important role. Moreover, M&A’s have become a corporate strategy of many companies. Do they generate benefits in economy is the question which puzzles economists, politicians and even the wider public. However, there is no single answer. M&A’s can bring about benefits to the shareholders of acquiring company as well as to the shareholders of an acquired company, but the creation of a monopoly can produce damage in the market. Increased effectiveness can produce cheaper products as well as products of a higher quality, but the consequence can be layoffs or shutting down of certain plants. Generally speaking, if M&A activities increase the number of workplaces and capital moves from less profitable into those projects that will increase the shareholders value, it can be said that there are certain benefits deriving from M&A activities. This paper is directed towards evaluating synergy effects, testing the increase of shareholders’ wealth and towards understanding what it is that Croatian companies do. This paper presents a systematic overview of company evaluation methods and a set of potential synergy effects that can be induced as a result of M&A activities in the case of Croatian companies.

merger ; acquisition ; growth strategy ; synergy effects and valuation

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