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Pregled bibliografske jedinice broj: 56598

Marketing management of tourism destination


Bošković, Desimir; Škuflić, Lorena; Štoković, Igor
Marketing management of tourism destination // Sbornik referatu z Mezinarodni vedecke konference Cestovni Ruch 2000 / Wahla, Arnošt (ur.).
Ostrava: Ekonomska fakulteta, 2000. str. 48-55 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Marketing management of tourism destination

Autori
Bošković, Desimir ; Škuflić, Lorena ; Štoković, Igor

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Sbornik referatu z Mezinarodni vedecke konference Cestovni Ruch 2000 / Wahla, Arnošt - Ostrava : Ekonomska fakulteta, 2000, 48-55

Skup
Mezinarodna vedecka konferenca Cestovni Ruch

Mjesto i datum
Ostrava, Češka Republika, 2X.-27.08.2000

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Marketing; management; tourism; destination; development
(Marketing; management; tourism; destination)

Sažetak
To run tourism operations on a local level, regional level or wider means having to concentrate on establishing an adequate marketing strategy, tactics and structure that will enable the achievement of marketing goals set by each specific tourism destination. This study is a small contribution of the author in enlightening the basic elements and contents of tourism destination marketing management based on scientific and practical experience present locally and worldwide. During the last years the management aspects of marketing gain more and more importance, in other words how and in what way to plan, organise and control all those numerous marketing activities in tourism delivered at the same time on a micro and macro level.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
01470201

Ustanove
Institut za poljoprivredu i turizam, Poreč