engleski

Marketing management of tourism destination

To run tourism operations on a local level, regional level or wider means having to concentrate on establishing an adequate marketing strategy, tactics and structure that will enable the achievement of marketing goals set by each specific tourism destination. This study is a small contribution of the author in enlightening the basic elements and contents of tourism destination marketing management based on scientific and practical experience present locally and worldwide. During the last years the management aspects of marketing gain more and more importance, in other words how and in what way to plan, organise and control all those numerous marketing activities in tourism delivered at the same time on a micro and macro level.

marketing; management; tourism; destination

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