engleski

Internet sales diffusion determinants: empirical evidence from EU countries

Aim of the paper is to research to what extent Internet sales by individuals is influenced by the barriers people perceive to buying/ordering over the Internet, using os Internet and level of computer/Internet skills them posses. Eurostat database is used as a data source and multiple linear regression model is applied for investigating the research question. Following relationships have been found to be statistically significant for the percentage of the individuals who bought goods/services over the Internet within last 3 months: giving personal details over the Internet, level of necessary computer usage skills, and lack of necessary usage skills.

online sale; Internet; European Union; regression analysis

nije evidentirano