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Pregled bibliografske jedinice broj: 558913

Model globalnog CRM sustava najenjenog unapređenju turističke ponude u Republici Hrvatskoj


Dukić, Branimir; Mihić, Mirela; Dukić, Stojanka
Model globalnog CRM sustava najenjenog unapređenju turističke ponude u Republici Hrvatskoj // Proceedings oft he ITI 2010, 32nd International Conference on Information Technology Interfaces / Luzar - Stiffler, V., Jarec, I., Bekic, Z. (ur.).
Zagreb: CRCE, 2010. str. 453-458 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Model globalnog CRM sustava najenjenog unapređenju turističke ponude u Republici Hrvatskoj
(A Model of the Global CRM System Aimed at Improvement of the Tourism Offer of the Republic of Croatia)

Autori
Dukić, Branimir ; Mihić, Mirela ; Dukić, Stojanka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings oft he ITI 2010, 32nd International Conference on Information Technology Interfaces / Luzar - Stiffler, V., Jarec, I., Bekic, Z. - Zagreb : CRCE, 2010, 453-458

Skup
ITI 2010

Mjesto i datum
Cavtat, Hrvatska, 18-23.6.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatian tourism product; CRM; Web; information system

Sažetak
The low level of competitiveness of the Croatian economy on a global scale suggests tourism as an export potential of the Republic of Croatia. Summer tourism is especially important at today’s level of development. In view of the utilization level of the summer tourism, public attitudes stating that the summer season should be extended can be heard, thus increasing the benefits from the summer tourism season. However, the possibilities of the better utilization of the existing potentials within the existing summer tourism season must also not be neglected. To that purpose it is necessary to better utilize the potential of the current guests, and an effort should also be made to try to retain these guests and transform them from consumers to clients. This can be achieved by applying Customer Relationship Management (CRM). The application of this concept itself requires the use of modern digital technology. In order to ensure the aggregate effect of customer relationship management on the overall tourism product of the Republic of Croatia, this concept should be raised from an individual level to the aggregate level of Croatian tourism. This research focuses on the model of the integral global CRM system aimed at improving the tourism offer within the Republic of Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
010-0000000-3330 - Integracija domenskih znanja iz područja poljoprivrede i stvaranje novih znanja (Josip Mesarić, )
010-0102590-2577 - Razvijanje slavonsko-baranjskog turističkog clustera (Marcel Meler, )

Ustanove
Ekonomski fakultet, Osijek

Profili:

Avatar Url Branimir Dukić (autor)

Avatar Url Mirela Mihić (autor)

Avatar Url Stojanka Dukić (autor)

Citiraj ovu publikaciju

Dukić, Branimir; Mihić, Mirela; Dukić, Stojanka
Model globalnog CRM sustava najenjenog unapređenju turističke ponude u Republici Hrvatskoj // Proceedings oft he ITI 2010, 32nd International Conference on Information Technology Interfaces / Luzar - Stiffler, V., Jarec, I., Bekic, Z. (ur.).
Zagreb: CRCE, 2010. str. 453-458 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Dukić, B., Mihić, M. & Dukić, S. (2010) Model globalnog CRM sustava najenjenog unapređenju turističke ponude u Republici Hrvatskoj. U: Luzar - Stiffler, V., Jarec, I., Bekic, Z. (ur.)Proceedings oft he ITI 2010, 32nd International Conference on Information Technology Interfaces.
@article{article, year = {2010}, pages = {453-458}, keywords = {Croatian tourism product, CRM, Web, information system}, title = {A Model of the Global CRM System Aimed at Improvement of the Tourism Offer of the Republic of Croatia}, keyword = {Croatian tourism product, CRM, Web, information system}, publisher = {CRCE}, publisherplace = {Cavtat, Hrvatska} }