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Services as the crucial factor for the success of retailing in Croatia (CROSBI ID 179697)
Prilog u časopisu | izvorni znanstveni rad
Renko, Sanda ; Grunhagen, Marko
Services as the crucial factor for the success of retailing in Croatia // International journal of management cases, 13 (2011), 3; 400-415
Podaci o odgovornosti
Renko, Sanda ; Grunhagen, Marko
engleski
Services as the crucial factor for the success of retailing in Croatia
The main objective of the paper is to investigate the influence of service level on store patronage. The paper reports the findings of a study conducted on a sample of 350 Croatian customers and points ouit the positive relation between customer service and retail firm success.
services; retailing; Croatia
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