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Consumer Cocreation in New Product Development (CROSBI ID 179389)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Hoyer, Wayne D. ; Chandy, Rajesh ; Dorotić, Matilda ; Krafft, Manfred ; Singh, Siddharth S. Consumer Cocreation in New Product Development // Journal of service research, 13 (2010), 3; 283-296. doi: 10.1177/1094670510375604

Podaci o odgovornosti

Hoyer, Wayne D. ; Chandy, Rajesh ; Dorotić, Matilda ; Krafft, Manfred ; Singh, Siddharth S.

engleski

Consumer Cocreation in New Product Development

The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.

cocreation; conceptual/theoretical; innovations; new product innovation; value

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Podaci o izdanju

13 (3)

2010.

283-296

objavljeno

1094-6705

10.1177/1094670510375604

Povezanost rada

Ekonomija

Poveznice
Indeksiranost